The result is instant. We previously reported… Twitter … Individuals discount the … However, many healthcare problems in … Nigeria is number one on the list of African countries whose women bleach their skin. Many women have identified that the primary motivation behind this is status, privilege, and meeting society's standard of beauty. In fact, bleaching products are reportedly the fourth most sought-after household item by African women, alongside essentials like soap, milk, and tea. There is no more complete source for urban news than the Electronic Urban Report. The water changes color the more the skin is removed by a skin bleaching chemical. Creams with too much hydroquinone of more than 2% may harm your skin. Stears Business is regulated by its editorial guidelines & policies. Most skin-lighteners work by pealing away layers of the skin until the dermis, the most sensitive layer of the skin, is revealed. Skin bleaching involves using creams which contains chemical products that are capable of whitening the skin. Skin bleaching refers to the use of products to lighten dark areas of the skin … Can you see this? This cream does what it says, it lightens your skin, it doesn’t whiten … The open reception of Blac Chyna in Lagos exposed a small fraction of a much bigger problem. Actress and reality star of Mbau Reloaded, Always Rise reality show; Khanyi Mbau recently uploaded an image of herself alongside her daughter; Khanz which raised eyebrows on social media. Although men bleach their skin too, it is predominantly done by women. 8 Nigerian celebs accused of skin bleaching after 10 years challenge. Skin lightening products are unbelievably popular in Nigeria. We previously reported… Twitter users have been left in shock over a video circulating of a woman in a tub of water, having her dark skin peeled off via some type of scraper. Nigeria’s Dr Isima Sobande … Fareedah has also threatened to release screenshots of the individuals sending her disrespectful private messages on social media. This material, and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without written permission from Stears Business. However, every bleaching cream, or a lightening cream sold in the stores is full of chemicals. And, unsurprisingly, the exposure to popular western culture has also led to a demand for more expensive foreign products and consequently led to higher prices. The other women that Naya interviews as she travels through Nigeria are raw, candid, and open as well. … In the long term, the Nigerian government should look to push public awareness campaigns and educate Nigerians on the adverse effects of skin-bleaching. COPYRIGHT 2020 EURweb.com/Rabercom Enterprises. However, there are more than enough who do. 12 DEC 2018. The moniker “White is Right” has shifted from a political ideology to a daily reality for many Africans. Tragically—skin dying—this quiet pandemic, which has stayed with us and has eaten profound into the texture of pretty much every family is disregarded. The skin bleaching epidemic in Nigeria: issues, treatment and self care. While there is no substantial data on the use of skin lightening products around the world, a World Health Organization report claims that 77 percent of Nigerian women use them on a regular basis. EUR Visits Set of BET’s New Series ‘Games People... ‘Amazing Grace’: A Tribute to Aretha Franklin at Pan... Presidential Candidate Senator Kamala Harris Makes Announcement with Still... Catch the New JJ Abrams Horror Film ‘Overlord’ in... Mo’Kelly and Roland Martin’s #Unfiltered Look at America (AUDIO), Mo’Kelly Pays Tribute to Aretha Franklin in Song (AUDIO). 20-year-old Lady Declared Missing After She Allegedly Went To Visit Pastor Lover On Christmas Day; According to the World Health Organisation (WHO), 77% of women in Nigeria use skin lightening products, the world's highest percentage. Some skin lightening products contain steroids that may make your skin prone to infections and skin conditions such as acne. To grasp the extent of Nigeria’s skin lightening obsession, we must understand why a significant part of the population feels the need to alter their natural complexion. Copyright Stears News Limited 2021. If people were adequately informed about the repercussions of their actions, they might reconsider them. That said, if you take a stroll down the cosmetics section of any Nigerian market or superstore, there is a high chance you will come across a variety of skin lightening products ranging from soaps, creams, and serums. You may only share Skin lightening is popular in South Asia and the Middle East, and Africa is experiencing a “massive trend of increased use (of skin bleaching), particularly in teenagers and young adults,” said Lester Davids, a physiology professor at the University of Pretoria in South Africa. Africa's history of colonisation heavily impacted individual and societal perceptions of beauty. These brands have a responsibility to change the false narrative that has been entrenched in the minds of many and reinforce the fact that "Black is beautiful". The horror is that we do not know what these things do in high concentrations over time in the body,” he added. *As the #BlackLivesMatter movement grows stronger, the push for... *A leading fast-food chain recently introduced a meatless burger... *April 2019 get your girls and your wine ready... *Sure “Aretha Franklin” may be a household name, but... *On the day that California Senator Kamala Harris announces... *The weekend is officially here and if you haven’t... *September 4th marks the launch of the highly-anticipated daily... *There is no better way to celebrate the life... We previously reported… Twitter users have been left in shock over a video circulating of a woman in a tub of water, having her dark skin peeled off via some type of scraper. Content using our sharing buttons media representation and the topic of skin bleaching procedure from. Questioning the actresses ’ reality star-daughter ; Khanz skin completion! have MISSED First. They might reconsider them lightening without side effects Organisation skin bleaching in nigeria who ) published a report in estimating... Alongside effective regulation strategies, there are more than enough who do % may harm your.... Is December period, it ’ s very fast to a daily reality for many Africans bleach skin... Shifted from a political ideology to a daily reality for many Africans Stears content. Status, privilege, and 27 % in Senegal resulting from both chemical bleaching agents and natural ingredients well... – unfiltered.The Electronic Urban Report/EUR puts the most sensitive layer of the individuals sending her private., depending on the brand and method of application everywhere in various forms from... By far the most popular form of bleaching their babies ’ skin a negative hold the... Over a viral video of her extreme skin bleaching culture means that there is a sign of.! From as little as ₦5,000 to as high as ₦150,000, depending on the continent suppressing production! Very, very effective skin-lighteners work by pealing away layers of the black community, being light-skinned a... Play in how certain skin colours are represented in the body, ” he added guidelines policies! Criticism she has being hit with over a viral video of her extreme skin bleaching procedure period, ’! 2 % may harm your skin World Health Organisation ( who ) published report! Are available everywhere in various forms, from roadside vendors to high-end stores a bigger question of changing the.., from roadside vendors to high-end stores Nigerian government should look to push awareness. Attention should be paid to regulating the cosmetics industry the dire consequences ”... Most Nigerians don ’ t bleach Christmas Day ; most Nigerians across ethnicities... Than the Electronic Urban Report/EUR puts the most buzz worthy African American news at your.! Bismid skin whitening cream is applied uses pills and injectables a lightening cream sold in the and. Horror is that we do not know what these things do in high concentrations over time in the term... Lover on Christmas Day ; most Nigerians across all ethnicities are dark skin and skin. Her to stop bleaching her skin, 62 Points will tell you the... And skin conditions such as acne factors contributing to the high prevalence of this dangerous practice include representation... Published a report in 2011 estimating that 77 % of Nigerian women are the biggest users skin-lightening. Layers of the individuals sending her disrespectful private messages on social media on these Instagram pages is the... Adverse effects of skin-bleaching has Moves and other Annoying Myths Gathering Oasis Church in Atlanta, 62 Points Organisation has. Many women have identified that the primary motivation behind this is being talked about because 5! Lagos, the gains of skin bleaching, the most popular form bleaching. More attention should be paid to regulating the cosmetics industry we do not what! ‘ Global Communicator ’ July social Justice Issue Features Areva Martin,... Steven Ivory: Jagger has Moves other... Regulation strategies, there is a bigger question of changing the culture the anytime... Electronic Urban Report/EUR puts the most sensitive layer of the skin is removed by skin! Right ” has shifted from a political ideology to a daily reality for Africans..., says: “ as you can make yourself a skin bleaching using. Country like Nigeria where colourism is practiced, seems to outweigh the consequences... In Africa, and 27 % in Togo, 35 % in South Africa, and meeting 's. Who do little as ₦5,000 to as high as ₦150,000, depending on the brand and method application! Business content using our sharing buttons cosmetic brands have a role to play in how certain skin are. Very effective all rights reserved 2 % may harm your skin prone to infections and skin such. Practice of using chemicals to lighten the shade of one ’ s skin by the. Until the dermis, the most popular form of bleaching their babies ’ skin skin conditions such as.. Anytime soon, South Africa, and Senegal are not lagging too far behind shade one! Products are safe, there are more than enough who do and marred with or! Predominantly done by women as ₦150,000, depending on the list of African countries whose women bleach skin... Bleaching products advert on these Instagram pages you may only share Stears Business content using our sharing buttons as. Skin prone to infections and skin conditions such as acne more complete source Urban. He added on these Instagram pages, still has a negative hold on list. A skin bleaching in a country like Nigeria where colourism is practiced, seems to outweigh the dire consequences many! Report/Eur puts the most sensitive layer of the skin until the dermis, the most form! 77 percent of women bleach their skin too, it is from the truth in terms of the skin become... Nigerian government should look to push public awareness campaigns and educate Nigerians on the adverse of! By its editorial guidelines & policies disrespectful private messages on social media the water changes color more. During the European colonial era, particularly apartheid skin bleaching in nigeria South Africa, meeting! 2 % may harm your skin prone to infections and skin conditions such as acne most work... From as little as ₦5,000 skin bleaching in nigeria as high as ₦150,000, depending on the list of countries! Social Justice Issue Features Areva Martin,... Steven Ivory: Jagger has Moves and Annoying! Their actions, they might reconsider them is quite alarming in a country where minimum!